Guest posting is content about your site posted on another site, this can be a blog post, an article, or another form of content. This unique method combines the benefits of content marketing with the benefits of SEO for a majorly impressive return on investment.

Guest posting in the past was more complicated because the outreach process for guest posting opportunities was time-consuming and labor-intensive, but this process has been streamlined by Accessily’sGuestPost Marketplace and Campaign Algorithm.

How is Guest Posting Different?

Guest Posting does not aim to dupe viewers into thinking that content originates from one site when it does not. Instead, guest posting allows you to create a genuine post on another trustworthy website. The authenticity of guest posting sets it apart from the type of content marketing that is done by Taboola. Accessily allows you to easily and efficiently create guest posts that reach your target audience by searching for opportunities through our marketplace or using our smart campaign algorithm.

What is Taboola?

Taboola focuses on promoting content through native advertising. Taboola Native Advertisingis advertising that blends in with the format of the website on which the advertising is being done. For example, a Taboola advertisement can be a sponsored article on a news website that is designed to look like the other articles on the page. In this way, the content is exposed to large targeted audiences based on the type of visitor typical of the site being advertised on. However, these advertisements are still clearly sponsored and most web users can spot that immediately.

This clearly sponsored content thus lacks the credibility and trustworthiness to many viewers. In addition, these types of posts are often low quality and spammy which further reduces the trust of viewers.

What is Backlink Creation

backlinks are important because they improve SEO, but what do they mean for your profits? if you choose Native Ads that don't have credibility and trust for many viewers.

SEO is a good investment because higher search engine rankings lead to higher click through rates, which translates into increased organic traffic, new leads, new customers, and higher conversions. Good SEO also leads to greater brand awareness which also contributes to success, because more and more people are aware of your website as a choice for them to use it.

What about SEO?

Another major difference between Taboola and Accessily relates to SEO. Taboola uses JavaScript Plugins to promote content on other websites. Javascript plugins do not create backlinks. In addition, the spammy nature of this content reflects that it is not written using SEO best practices. Thus, using Taboola has a negligible or moderately negative effect on the SEO of your site.

Guest Posting with Accessily allows you to create powerful backlinks to your site from high-authority domain sites. The creation of these backlinks improves your site’s search engine ranking position. This will increase organic traffic to your site generating new leads and customers. Accessily provides detailed SEO reports and backlink tracking to make it easy to measure your ROI. 

Closing Thoughts:

Guest Posting with Accessily provides many of the same audience reaching benefits as Taboola but with added authenticity and with additional SEO benefits, making it a more measurable and efficient investment.